We were honored to collaborate on a high-profile show for the legendary rapper Eminem, crafting visuals for his electrifying performance at the Formula 1 Pirelli United States Grand Prix event in Austin, Texas.
Working on such a memorable event with an artist of his stature was both inspiring and creatively rewarding for our team. And a bit surreal! ;-)
Our team collaborated to create visuals for two iconic tracks: "Rap God," with its rapid-fire verses and remarkable delivery, and the anthemic "Just Don’t Give a F**k." We focused on precise modeling, animation, and rendering of Eminem's likeness, ensuring each sequence aligned perfectly with the music through eight carefully calibrated light passes.
For "Just Don’t Give a F**k," we meticulously modeled Eminem's signature middle finger pose to accurately replicate his hand gestures. Additionally, we crafted detailed water simulations depicting hands rising from the Detroit River—a tribute to his roots in Detroit.
While only limited footage is available publicly, clients interested in seeing private reels are encouraged to reach out.
Copyright Notice: To respect copyright restrictions, only publicly available materials can be shared. We appreciate your understanding.
Big thank you to @seeyoulater.la Andrew, Arika, Darius, and Aaron - you were a pleasure to work. Elsa, special shout out - always pleasure to work with you. Thank you sincerely for the opportunity to bring this vision to life.
Creative Vision: @seeyoulater.la
Art Team:
Creative Direction: @elsahanneke @adam_spizak
Creative Producers: @andrewkeyser @darriusmedina @arika_domanick @aaron2aj @elsahanneke
Character Modeling and props: @vlad.production
Water simulations and rigging: Alec Miller
Texturing, Lighting, Rendering: @adam_spizak
Rendering Supervisor: @fxiv.it
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