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There’s a stigma around blockchains. Most people think they can’t be green. Algorand Foundation partnered with Formula E racing team, Envision Racing, to clear misconceptions and our global carbon footprint with sustainably driven technology.
We created a multi-regional NFT series to raise money for a sustainable future, accompanied by a 360 awareness campaign with OOH activations, social and paid advertising.
Read more on dribbble & decrypt.
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Each helmet was carefully considered for its representation for each city.
Including the textures, foliage, monuments, sound, and atmosphere.
Including the textures, foliage, monuments, sound, and atmosphere.
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We then partnered with helmet crafters Helmade to create physical iterations of the NFTs. Which could later be claimed by those who minted a Gold edition helmet.
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Credits
Client: Algorand Foundation & Envision Racing
Agency: FUNDAY
Agency: FUNDAY
NFT/ 3D Art: Adam Spizak
Creative Director: Matthew Schwartz
Art Director: Kyle Scott
Design: Kyle Scott & Jake Walton
Copywriting: Jomar Delos Santos
Sound Design: Cole Edwards
Reward Partners: Helmade, Infinite Objects
Art Director: Kyle Scott
Design: Kyle Scott & Jake Walton
Copywriting: Jomar Delos Santos
Sound Design: Cole Edwards
Reward Partners: Helmade, Infinite Objects